There are actually three types of SEO that you should focus on for an organic search campaign: on-site SEO, off-site SEO, and specialized SEO. By focusing on all three groups of keywords and breaking it down into these categories, you will be more able to implement and manage your SEO strategy.
First, let's look at the on-site types of SEO. If you are not familiar with this term, it stands for optimization on your site by utilizing the proper keywords that are important to your site or business. For example, if you are running a clothing website, you may want to consider using more of an on-site SEO strategy that is related to clothing. This will include keywords like women's clothing, plus size clothing, casual clothing, and kids clothing.
Now, let's take a look at the off-site types of SEO. This includes optimization techniques that work to get your site listed in search engines, such as optimizing the keywords you use for the keywords you have chosen for your site. A good example is to optimize your site for the keyword "shoes" and then use the same keyword in your site title or content to show up more in the SERPs. Another great tactic is to optimize your site by using the same keywords you use for your keywords in your link text. This way, when your site is linked to, you will receive a higher ranking for the keyword you chose.
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The last category of SEO that we'll look at is a type of SEO that is called specialized SEO. These keywords are used specifically to target the specific niche in which your site is in. For instance, if you were running a clothing site, you may want to choose a specific niche keyword that pertains to clothing, such as children's clothing. This type of keyword will show up in the search engine results for this specific niche, and in turn, you will receive more traffic because people will know that there is a specific niche to which they can find your site.
If you are new to keywords or want to use keywords that aren't commonly used, the best thing to do is to start with offsite SEO first and then build from there. You don't want to overload your website with too many keywords, so start small. Start with one or two words per page and see how your site looks before you add more keywords. You also need to make sure that your keywords are easy to remember and are related to your site or business.
Hopefully, by now, you have an idea as to how to plan SEO and how to choose the right keywords. By following this advice, you will be able to create a website that will give you a higher ranking in search engines and increase traffic to your site.
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