Smart BPM, or Bulk Text messaging is a new and emerging marketing technique that is catching on like wildfire. It is not a new idea at all. SMS marketing has been around for quite some time and many people already use it. What is new is the fact that marketers are harnessing the potential of this medium to greatly increase sales. In fact, it could even be considered as a form of direct mail marketing.
Think about it: There are so many people who own cell phones now, but there are also millions of registered users on Facebook, MySpace, Twitter, and a slew of other social networking sites. By putting your products and/or services on these sites, you can market to potentially millions of users. However, you don't want to put them all in the same place, do you? This is where SMS marketing comes in.
With SMS marketing, you can target BPM users by their email address alone. This means that instead of having to write dozens of letters and have them printed, you can actually send a single SMS to each one of these users with the subject line containing the sale information you are promoting. This method cuts down on printing costs and mailing costs as well. And with a properly built email list, you can then start and track the sales from these users right away.
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Now that you've got email addresses of users, you have a huge customer base to start marketing to right away. All you have to do is send them promotional messages and they will surely respond to them. But this is only the beginning. Once you've captured their email address, you have to take things a step further and turn this email list into a loyal subscriber list.
One thing that you need to remember when marketing to your BPM email list is to not make it too difficult for them to subscribe to your list. A good campaign may involve asking the user a series of questions, then attempting to get them to opt-in. But if the campaign makes it too hard for them, you will find that not a single sign up will be made.
Instead of asking the user to subscribe to your email list, you might want to try something like an offer of a free product or service. This will surely grab their attention and make them want to sign up as soon as possible. The free gift should contain something that the user is likely to use. Most email lists today contain software applications such as an e-book or a video tutorial, which many people are likely to download and use.
Another good trick to use in your email list building campaign is to provide interesting information that your target audience is likely to find useful. The more useful your emails are, the more subscribers you will have on your email list. However, make sure you do not spam your subscribers to death with all your marketing messages. Instead, choose the most appropriate messages and make sure they are sent out only once a week or so.
It takes time for a new website to generate sales. Hence, it is also important for you to give your users enough time to explore your website. Do not make your website seem cluttered with ads. Give the site visitors a pleasant browsing experience by providing helpful and interesting content. With the help of a well-constructed, well-written email list, you will surely generate a steady stream of income for your business.
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